Introduction

Refresco is a leading European bottler of soft drinks and fruit juices for retailers and A-brands.

We bring total supply chain solutions to our customers.

Mission Statement

Our mission is to be the most reliable and cost effective bottler of soft drinks and fruit juices for leading European retailers and international A-brands.

Strategy

Our strategy is to expand further our position as the preferred bottler of soft drinks and fruit juices to retailers and A-brand customers across Europe.

We have achieved our leadership in the European market through a combination of acquisition and organic growth.

The highly fragmented European market offers a wide range of opportunities

• We pursue a highly selective acquisition strategy.
• Our acquisitions focus on contributing to customer service, economies of scale and cost effectiveness.
• They broaden our European presence, expand our product range, and add bottling capacity.
• We achieve organic growth by expanding customer relationships, investing in new and existing production lines, and gaining a fair share of the ongoing growth in the European private label market.

Organization

Refresco is a decentralized organization with fully integrated regional business units who have a high level of independence and responsibility. A small central management team initiates and coordinates the strategy of the Refresco Group. Financial control and purchasing are under full control of the central organization. Commercial responsibilities are regionally organized in order to have a local to local communication towards trading partners. Account management for international clients is coordinated centrally.

Executive Board

Hans Roelofs Chief Executive Officer (left) Aart Duijzer Chief Financial Officer (right)

Supervisory Board

Marc Veen - Chairman
Aalt Dijkhuizen
Pieter de Jong
Thorsteinn Jonsson
Hilmar Thor Kristinsson
Jon Sigurdsson
Peter Paul Verhallen
 

Ownership profile

Refresco is owned by an Icelandic consortium, 3i and the management.